Jim Beam is set to conquer
Eastwood City with new flavors for the ultimate highball on tap and its iconic Jim
Beam Highball Pop-Up Bar!
PHILIPPINES, NOVEMBER 2019 –
The iconic Jim Beam Highball Pop-Up Bar will return on November 12-16 at
Eastwood Central Plaza offering an even fresher experience served through the
signature highball draft machines from Japan.
Building up from its first
introduction earlier this year, the second iteration of the Jim Beam Highball
Pop-Up Bar will feature all-new highballs that were inspired by local flavors
and designed specifically for the Filipino palate:
1. Yuzu and Lemongrass
Highball
2. Calamansi and Pandan
Highball
3. Pineapple and Basil
Highball
4. Mango Spice Highball
You’ll also see the return
of familiar flavors that were available during last year’s pop-up bar in BGC
like the Lychee and of course, the Signature Classic Highball.
The Jim Beam Highball Pop-Up
Bar at Eastwood City will also feature even more live musical performances by
some of the country’s iconic OPM artists such as Ebe Dancel, The Juans, Clara
Benin, Better Days and The Vowels they Orbit.
In between listening to these sweet tunes and drinking the freshest highballs, you can also enjoy new games with your friends like the Highball Pong or the Jim Beam Highball Claw Machine! The sought after Make Your Jim Beam Highball booth will be there to give you more reason to enjoy the signature highball. With each purchase of a Highball, you’ll be granted a free chip to play these games and a chance to win some awesome Jim Beam Highball merch and other prizes!
“We’re so excited to bring
back the Jim Beam Highball Pop-Up bar to the lively city that is Manila! Our
new flavors are sure to tantalize your taste buds and leave you craving for
more,” said Rayern Goh, Senior Brand Manager at Jim Beam. “Jim Beam Highball is
an excellent drink that’s perfectly well-balanced, refreshing, and pairs
superbly with so many dishes. We can’t wait to share this with you!”
See you at the Jim Beam
Highball Pop-Up Bar at Eastwood Central Plaza from Tuesday to Saturday,
November 12-16! The bar will be open from 6pm to 12mn.
Instagram: https://www.instagram.com/jimbeamhighballph/
